What is Digital Marketing
Digital marketing is the promotion of products, services, or brands using online and digital platforms to reach the right audience at the right time.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is vast and continuously expanding due to the rapid growth of the internet, smartphones, and online businesses. Today, companies of all sizes use digital platforms like search engines, social media, websites, and email to reach their target audience effectively.
TECHNIQUES OF DIGITAL MARKETING
Search engine optimisation
Improves website ranking on search engines there are two types seo
a) on page seo
b) off page seo

